We took one of the most established names in the RV industry and realigned it with the freedom-seeking spirit of a new generation — a rebrand so complete it reached the Nasdaq.
Lazydays was one of the most established names in the RV industry. But the brand had grown distant from the pulse of a modern audience — buyers hungry for adventure and authenticity.
A new generation saw RV ownership as active, aspirational, and full of possibility. They weren't shopping for a vehicle. They were shopping for a way of life. The company had the inventory and the reputation. What it didn't have was an identity that matched where its customers were headed.
Recognizing the disconnect, our mission was clear: rejuvenate the identity of Lazydays RV and align it with the dynamic, freedom-seeking spirit of today's RV enthusiast.
Our approach was methodical and collaborative. We joined forces with a skilled team and delved deep into market analysis to understand the evolving demands of the customer base.
That research surfaced the one insight that changed everything: nobody dreams about buying an RV. They dream about where it takes them.
So we stopped selling the product and started selling the life — building every decision around the customer as the hero of their own adventure, with Lazydays as the guide that gets them on the road.
This comprehensive research informed the rebranding strategy — leading to a new logo and brand identity that resonated with the contemporary traveler.
Together we shaped a visual language that communicated the excitement and boundless opportunities of the RV lifestyle. Clean, confident, and built to make people want in.
A rebrand so complete it reached the markets. We changed the company's Nasdaq stock symbol — from LAZY to GoRV — so the new identity was unmistakable to investors and adventurers alike. Few brands ever rebrand this decisively. Fewer still take it all the way to the ticker.
The new identity didn't stop at a logo. We carried it across every touchpoint a customer could meet — print, collateral, and a content engine built for social.
Stationery & print collateral · Lifestyle social content
With the identity in place, the focus shifted to bringing it to life. We crafted a detailed, year-long social media plan — content that captured the essence of adventure and community.
From the spontaneous joy of a family on a cross-country journey to the quiet solitude of a traveler finding peace in nature, the feed told the lifestyle story consistently across every channel.
To amplify it, we built strategic partnerships with influencers in the camping and RV space — voices who shared our values and could speak directly to the heart of the community. We wanted to sell a lifestyle, not RVs.
Influencer partnerships · A year of Reels and lifestyle content
"We weren't selling RVs. We were selling freedom, adventure, and a way of life — and we built a brand that finally said so."
The result was a reinvigorated brand and social presence that mirrored the passion of the RV way of life.
Through careful planning and a genuine love of design and storytelling, the work is now helping steer Lazydays toward a future where every turn on the map is an opportunity to create memories and discover freedom.
A trusted name, finally matched to the ambition of the people it serves.
Book a strategy call. We'll map the path from where you are to the brand your market chooses first. No commitment. No pitch deck. Just a clear, honest plan and a guide who's done it before.
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A complete brand overhaul: deep market research, a new logo and visual identity, a repositioning strategy built around lifestyle rather than product, a change to the company's Nasdaq ticker from LAZY to GoRV, and a 12-month social media plan powered by influencer marketing.
The rebrand repositioned the company around the customer's dream of adventure and freedom rather than the vehicle itself. The ticker change from LAZY to GoRV signaled that new direction to both investors and customers.
Sell the lifestyle, not the vehicle. Nobody dreams about buying an RV; they dream about where it takes them. The brand was rebuilt to make the customer the hero of their own adventure, with Lazydays as the guide.
Yes. Full rebrands and repositioning are a core service. Every engagement starts with a strategy call to find the insight that makes your brand the obvious choice. Start here.
