A coalition campaign that drove record-breaking Latino voter turnout by making the community the hero of the story, powered by influence long before it was the standard playbook.
In 2016, Latino voters were among the most talked about and least mobilized groups in the country. Plenty of campaigns wanted the vote. Few gave people a reason to believe their vote mattered.
The challenge was not awareness. It was belief. A community that had heard every generic "get out the vote" message needed something that spoke to them directly, in their language, through people they already trusted. Without that, turnout would stay flat no matter how much money was spent.
We built the campaign on a single StoryBrand truth: the people were the heroes, and the campaign was only the guide.
Instead of telling people to vote, we gave them a story about who they were and what their voice could do. The message was clear enough to repeat, emotional enough to share, and built to spread person to person across an entire community.
Then we put that story in the mouths of the people the community already followed. Influencer marketing, used here years before it became standard practice, turned trusted voices into the engine of the movement.
A core narrative built on the StoryBrand framework, positioning the community as the hero and the campaign as the guide that helps them act.
Trusted community voices carried the message further than any ad could, pioneering influencer marketing as the heart of a mobilization campaign.
A coordinated coalition speaking with one voice across every channel, turning scattered effort into a single, repeatable movement.
"We didn't ask people to vote. We reminded them who they were, and let their own community carry the message home."
Book a strategy call. We'll map out the story that makes people care and the voices that will carry it. No commitment. No pitch deck. Just a clear, honest plan and a guide who's done it before.
Fill out the form below and we'll follow up within 24 hours. No pitch. No pressure. Just a real conversation about your brand. Prefer to talk now? Call (813) 843-9268.
Que Vote Mi Gente was a 2016 coalition campaign focused on mobilizing Latino voters. It drove record-breaking turnout and earned a Latism Award nomination for its work.
By making the community the hero of the story rather than the campaign. A clear StoryBrand message, carried by trusted community influencers, gave people a reason to believe their vote mattered and to share that belief with others.
Que Vote Mi Gente used influencer marketing years before it became standard practice. Putting the message in the mouths of trusted community voices turned ordinary outreach into a self-spreading movement.
Yes. Building a clear story and amplifying it through trusted voices is core to how we work, for causes and brands alike. Every engagement starts with a strategy call. Start here.